AUTO INDUSTRY
Boost Automotive Sales
- Mobile marketing is trending in all industries and it’s only getting bigger. Consumers use smartphones throughout their entire journey. From researching questions and educating themselves, looking at brands, features, social media and making calls to ask for details that perhaps can’t be found online. When the phone rings 50% at a dealership 50% of the calls are coming from cell phones.
- And when it comes to consumers searching for auto parts 60% will have to follow up with a phone call because there are too many variables, aftermarket parts and choices when it comes to auto parts. Some interesting stats when it comes to phone calls to dealerships, 77% of phone calls are from new customers and 16% will go unanswered. The majority of call to a dealership is for the parts department where consumers are looking for auto parts, 74% and 14% of call are inquiring about new or used cars.
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