Data Quality is the result of 3 key areas of data purification
1) The accuracy of mobile location signals, which we call
2) The precision of place mapping, which we call Place Determination;
3) The ability to distinguish and verify real visits, which we call Visit Determination.
How we accurately filter location signals
Data quality starts with verifying the accuracy of a device’s location signal. There are many factors that our patented location determination technology checks and filters through to ensure that the lat/longs we use are geo-precise.
How we accurately map places
We’ve built the only proprietary mapping technology designed with the specific intention of location-based marketing, called Mapping. But before we explain our technology, below are some of the most common methods of geo-fencing or mapping locations, each with varying levels of accuracy for measuring visitors to stores.
Mapping is our platform
We have built maps to identify precise location boundaries that capture the world we live in and how we live in it. It's the only mapping platform that accurately brands and multi-layer POIs, which we believe is necessary in order to fully understand who consumers are and how they engage in their surroundings.
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