Data Quality is our foundation

Data Quality is the result of 3 key areas of data purification

1) The accuracy of mobile location signals, which we call Location Determination;
2) The precision of place mapping, which we call Place Determination;
3) The ability to distinguish and verify real visits, which we call Visit Determination.

 

How we accurately filter location signals
Data quality starts with verifying the accuracy of a device’s location signal. There are many factors that our patented location determination technology checks and filters through to ensure that the lat/longs we use are geo-precise.

 

How we accurately map places
We’ve built the only proprietary mapping technology designed with the specific intention of location-based marketing, called Mapping. But before we explain our technology, below are some of the most common methods of geo-fencing or mapping locations, each with varying levels of accuracy for measuring visitors to stores.

 

  • Radial Fence by Address:  The most basic method of location-based geo-fencing is by placing a radius around a place’s address. Since addresses were built to provide directions to the location, many times the physical location is across the parking lot or on the street.
  • Radial Fence by Geo-Code: This method places a radius around the center of a business or location. Since most locations are not circular, there will inherently be waste. How much waste depends on the size of the radius.
  • Parcel Mapping:  Also known as property mapping and tax mapping are maps typically built to identify property boundaries and is a popular data source for industries such as real-estate. Parcels can often contain many businesses in the same plot.
  • Polygon Mapping:  Polygons are traditionally formed by tracing the store or place boundary based on satellite images and are intended to capture the precise boundaries of a location.

Mapping is our platform
We have built maps to identify precise location boundaries that capture the world we live in and how we live in it. It's the only mapping platform that accurately brands and multi-layer POIs, which we believe is necessary in order to fully understand who consumers are and how they engage in their surroundings.

200,000 Maps Created/Month and 30 Billion Mapped Visitors/Year

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.