Top tips for running successful campaigns with BroadProximity.
Use Proximity And Get Hyperlocal
BroadProximity’s technology allows you to define a very precise and targeted 0.1-mile radial fence around a specific location. So, when you’re marketing in a particular neighborhood, you can geofence the nearby shopping centers, office spaces, and parks people in that area use. In addition, if you’re handling rentals, geofencing real estate helps you target leasing offices prospective customers are likely to visit. Geofencing for conquesting: you can set up a geofence around competitor MLS listings and show ads to people looking at them. This can influence them to look at your listings instead. And you can save this niche audience for future marketing, such as retargeting campaigns to further influence their behavior.
Build a location-based audience targeted by offline visitation behavior
You can capture market-share by enticing people to your dealership after they've visited a nearby competitor. Our Mapping technology builds a digital map of every area. You can refine this data to build a location-based audience targeted by offline visitation behavior. In other words, if you want to promote homes within a few miles of a desirable school district, you can do it.
Create Custom Audiences
Whether you’re selling condos or vacation rentals, every MLS listing caters to a different demographic. In combination with your real estate data visualization, you can use BroadProximity to create audiences based on what you’re marketing and who you want to reach. For example, if you’re selling luxury apartments in South Beach, it doesn’t make sense to target the entire city of Miami. That’s a waste of your ad budget, as you’ll be marketing to millions of people who aren’t interested at all. Instead, use more refined criteria, serving targeted ads to buyer categories like affluent shoppers, golfers, or luxury car owners. The more relevant your marketing is, the more likely you are to make sales.
Shopping for a new home signals a big life change. Leverage BroadProximity’s targeting capability to reach In-Market for Home Audiences at various stages throughout their purchase journey.
What it is
BroadProximity leverages location information from homes on the market to target visitors to open houses, nationwide, with messaging and offers relevant to potential new home buyers. The power to reach this big purchase audience with precision ensures you will be able to connect with this audience in the right moments during this decision-heavy timeframe.
Reach audiences based on their historical behavior if they visited an open house in the last 90 days
Differentiate audiences based on value of homes visited relative to local market
How it works
We have partnered with the MLS listing service to feeds of all homes on the market nationwide to help you, updated on no less than a monthly basis. BroadProximity will match this information with our mapped data to observe visits to these locations. All reporting is performed at the Location Group level, not at the address level, to ensure complete privacy compliance.
Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.