AlteraFlex Case Study

 The Client

AlteraFlex Circuits ia a PCB manufacturer of Flexible, Rigid Flex & Rigid Printed Circuits Worldwide.

 The Challenge

While this company brings plenty of funding, decades of experience, and industry knowledge to every order filled, they still needed top-of-mind awareness on a national stage.  Their competitors have deeper pockets and enjoy long-standing name recognition. Despite lacking specific goals beyond improving website visibility, they recognized the importance of driving more traffic to their site. They needed a comprehensive digital marketing strategy that would not only establish their online presence throughout the United States but also generate leads and measure conversions effectively.

 The Solution

Prior to partnering with BroadProximity in November of 2020, AlteraFlex lacked an effective digital marketing strategy. The website had very thin content and lacked any overarching strategy that would lead to consistent results. The website had very limited visibility, and the internal team lacked the time and resources to focus on digital marketing and content production. They sought a partner who could develop a strategy to produce a consistent, measurable impact on the business.

In addition to a website rebuild with geo-targeted pages and on page and off page SEO. To measure the effectiveness of our efforts and provide AlteraFlex with a clear understanding of their return on investment, we installed analytical and form tracking. This allowed us to track conversions and adjust our strategies as needed to ensure optimal performance.

The Results

With over 4 years of geo-targeted page optimization and content generation across the United States and worldwide, this website continually reaches new website visitors each month. Over the course of the campaign’s timetable, the website has worked to bring in an over 346% increase in annual website traffic organically—without any paid advertising.

At BroadProximity, we are committed to helping businesses like AlteraFlex grow and thrive in the digital world. We understand that the online world is ever-changing, and we are here to help our clients navigate it with the latest digital marketing tactics. With detailed reports for every campaign, we ensure our clients understand their return on investment in detail.