Digital Marketing for
Pest Control Companies

It is important for a business to start their pest control SEO strategy by targeting locals. This is especially true if your online presence is new. After all, you don't want random internet clicks from people who don't live nearby and will never use your services — you want attention from local clients who have a pest control problem right now and are ready to hire a local pest control company. Targeting locally is done by utilizing local keywords and incorporating them into your website in blog posts and other content. This lets search engines know that your nearby pest control business services the specific area where you are located. Focusing on your local target audience is great because you are only competing with the pest control companies in your area (whereas with generic keywords, you'd be up against all pest control companies). It is important to understand that pest control SEO may be very competitive, depending on your location. You'll benefit from the trusted services of SEO professionals that can help you navigate the complexities of search engines.

Local SEO for pest control companies is also very beneficial because it generates local traffic, which means potential clients will be from your city or surrounding locations. This is a benefit because these potential clients can visit your location and do business in person. Have you ever wondered why you don't get many calls from the smaller towns and communities in your service area, or why you don't do a lot of business in your city's high-value neighborhoods? There's a reason for that: your site is not optimized for those particular areas, so Google doesn't recognize it as a valuable resource for searchers in those towns and neighborhoods, and they don't see your website in their search results.

Over the years, Google My Business (GMB) has evolved into the world's largest local business citation, and that makes it extremely important to effectively optimize and manage your Google My Business listing. Don't have the time, or don't know how? BroadProximity will take care of the entire GMB process by optimizing your existing listing and regularly refreshing it with new content and special offers. We'll also manage your Google online reviews by responding to positive reviews with a thank you. If you get a negative review, we'll consult with you on the best way to handle it so there's a positive outcome for both you and the customer.

Every time another site links to your website, it's like a vote telling Google that your site is a trusted, authoritative, and relevant resource in the pest control industry. That's why external links are such an important ranking factor that can make a huge impact on the success of your SEO campaign. But building backlinks in an ethical way that is approved by Google is more of a quality over quantity game. Sometimes a dishonest pest control SEO company will use shady techniques such as private link networks to impress you with big gains early on — but they quickly fizzle out and your site can be penalized or even suspended by Google, which is difficult to recover from. BroadProximity only uses thoughtful, above-board outreach methods to build partnerships with high-authority sites that are relevant to your industry. The backlinks from those sites not only help your efforts to rise in the search rankings, they also bring natural traffic to you when people are referred by a website they already trust.