Digital Marketing for
Remodeling Contractors

When you choose BroadProximity as your remodeling marketing partner, you can trust us to handle every aspect of your online marketing strategy—from advertising tracking to content marketing, local SEO, and much more. Reach out to us today to learn how we can greatly improve your remodeling company’s web marketing return on investment, or keep reading to delve deeper into our internet marketing services.

Ready to Boost Your Online Presence? Contact Us Or Call Us at: (800) 509-1480

What It Takes to Get More Remodeling Leads and Sales?

Wondering how digital marketing can elevate your remodeling leads and sales? Our remodeling marketing solutions encompass a variety of online strategies and offerings. These components work in harmony to strengthen brand authority, increase website traffic, generate leads, and ensure booked jobs. Explore the services you need below, and we can’t wait to help your remodeling business thrive!

Some remodeling contractors come to us with a narrow marketing perspective, seeking only a website, search engine optimization, or pay-per-click advertising. However, this mindset falls short; the most successful remodeling marketing strategies connect with potential clients at every stage of the contemporary buyer's journey. The issue with restricting oneself to one or two channels is that not every marketing method is suited for each phase of the sales funnel.

Therefore, we continually encourage our clients to embrace a multi-channel approach when marketing their design/build business.

Determine Your True Remodeling Marketing ROI with Advanced Analytics & Tracking

If you’re like many remodeling companies, you likely find yourself short on time and resources for ineffective advertising strategies. At BroadProximity, we take great care in measuring and monitoring each advertising campaign—whether it's pay-per-click, SEO, or other methods—to identify which marketing strategies yield results and which ones require modification or discontinuation. But don’t worry! You won’t be overwhelmed with a flood of reports or spreadsheets to navigate! We understand that you are busy running your remodeling business, leaving you with little time for that. Instead, we will analyze your data and deliver actionable recommendations to significantly boost your performance.

At BroadProximity, our marketing analytics services include:

Accurate measuring and tracking is truly the first step in marketing your remodeling business online so you can truly quantify your marketing investments.

Want to Get More Remodeling Leads? It Starts With an Optimized Website

Don’t think of your website merely as a brochure; instead, regard it as a dynamic virtual sales representative, capable of driving a substantial volume of leads and sales for your remodeling business, often at a fraction of the cost compared to traditional marketing and advertising strategies. With that in mind, how easily can potential customers navigate your website if they aren’t yet acquainted with your brand?

Consider where your customers are active online. While many turn to search engines when they need your remodeling services, that view only captures part of the landscape. Fundamentally, achieving success in internet marketing mirrors the real estate market. Your aim should be to strategically build, nurture, and maintain a robust digital presence that positions you as a leading authority in the remodeling industry.

Increase Remodeling Leads by Getting on the First Page of Google

To attain robust organic rankings, it is crucial to establish and promote your home design firm as the leading authority in your industry and the markets you operate within. Achieving high rankings on platforms like Google, Bing, and Yahoo! revolves around three fundamental components:

First, your website must be structured to ensure seamless discovery, crawling, and categorization by search engine algorithms. At BroadProximity, our web team specializes in developing websites and landing pages that not only highlight your work’s professionalism but are also expertly optimized for search engines. This optimization empowers your remodeling contracting business to draw in increased traffic, leads, and sales from the digital landscape.

Second, maintaining a consistent flow of unique, relevant, and engaging content across your web pages is essential. Our content marketing experts bring extensive experience in producing online materials—spanning blogs, landing pages, press releases, email newsletters, e-books, and more—tailored specifically for remodelers. You won’t have to write a single word unless you wish to!

Third, promoting your site through pertinent and authoritative platforms is vital, as it helps in acquiring links, references, and citations that enhance your authority. Unlike many other SEO firms, we assure you that we will not resort to questionable linking practices that could lead to penalties from Google!

By partnering with BroadProximity for your SEO and content marketing needs, you will gain the advantage of a dedicated account manager along with a support team, including an analyst, web designer/developer, and a professional copywriter experienced in your field. Additionally, you will receive detailed monthly reports that link your website's SEO performance directly to the financial success of your remodeling company.

Connect With More Homeowners With Local Search Optimization

Are you looking for remodeling leads? Prioritize local strategies—nearly half of all Google search queries have a local focus. Alongside enhancing your organic search engine rankings through SEO services, it's crucial for local remodeling businesses to optimize for Google’s local listings. When users conduct geographically relevant searches such as “bathroom remodeler near me” or “kitchen renovation in [city, state],” Google and other search engines display a feature known as the local pack, or map listings.

As an acclaimed marketing firm specializing in remodeling, we recognize that having a greater number of listings on the first page of search results—including local, organic, and paid listings—yields more success. Our local SEO services are designed to enhance your remodeling company’s visibility for searches relevant to your geographical area.

PPC Advertising for Remodelers

When a prospective customer decides to renovate their home, where do they turn for guidance? For many, the answer is online search engines like Google, Bing, and Yahoo. A multitude of potential clients are currently on Google searching for phrases such as “kitchen designer” and “home remodeling,” but will they discover your website? Implementing pay-per-click (PPC) advertising is a superb approach to enhance your visibility in search results, drawing in more (local) visitors to your site and ultimately boosting leads and sales.

In conjunction with local SEO and content marketing, PPC significantly increases your company’s presence on the first page of search engine results. Once you set up your ads via Google AdWords, you can see your advertisement go live within hours, all while having complete control over your budget, ad copy, and placement. When BroadProximity manages your PPC account, we handle every aspect—from selecting keywords and creating ad copy to managing bids and performing ad split testing. This enables our PPC managers to concentrate on their data-driven strategies for success, allowing you to expertly run your remodeling business.

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