Digital Marketing for
Painting Contractors

Before ever signing a contract, you’ll know exactly how your website stacks up against your three biggest competitors and receive customized marketing insights from BroadProximity’s digital marketing consultants. Our painting marketers will perform a digital competitive analysis and deliver you actionable insights on how to beat your competitors on the web, increase leads, and improve your online presence and performance.

Most painters think of their website as an online brochure used to showcase their recently completed jobs. In reality, your website is a virtual sales rep capable of generating hundreds of leads per month. If your website isn’t actively increasing leads, you need a new painting website. BroadProximity’s digital designers have built more than 1,000 contractor websites and know what it takes to build beautiful painter websites that are mobile-friendly, convert visitors into leads, and load lightning-fast for frictionless customer experiences.

Search Google for “painting company near me.” Are competitors outranking your business? Search engine optimization (SEO) is the process of optimizing your website to rank higher on Google and other search engines to generate more website visits. SEO for painting companies will guide your business to the top of Google, measurably improving keyword rankings, website traffic, and leads along the way.

Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional painter SEO with local SEO best practices. This includes citation building, ensuring your business’s name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your painting website will be optimized for local search.

Need to generate more leads now? Consider pay per click marketing (PPC). PPC advertising for painters is a highly controllable, cost-effective way to earn a top spot on Google and Bing search results. Target new customers via search ads to generate more leads now. Not only that, keep your painting company top of mind with future customers via Display and Remarketing ads.

Earn the trust of new customers as a Google Guaranteed painting company with Local Services ads. Customers who search and find you on Google can contact you directly through the Local Services ads (LSA) platform, helping you keep a full schedule of estimates and jobs. LSAs also occupy the most sought-after real estate on Google—the very top of the page—helping you increase leads and sales from the web.

Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for painting contractors is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area. If you’re a commercial painter, ask us about LinkedIn advertising!

At BroadProximity, we offer services to optimize your marketing funnel along every step of your customers’ journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your painting marketing campaigns.

When customers land on your website they expect to be able to communicate with your business on their terms, however they want. Enter BroadProximity Chat, an AI-based website chat for home service contractors that responds to customers’ inquiries within three seconds. BroadProximity Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.

As the leader in home services marketing data and analysis, BroadProximity's ad tracking and analytics expertise provide you complete transparency into the performance of your painting marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your business.

You’re a business owner, not necessarily a digital marketing expert for painting companies. That’s why you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise of painter marketing—guiding you along the journey of growing your business. You’ll also have an entire team of painter marketing experts working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.