Digital Marketing for Flooring Contractors

Before ever signing a contract, you'll know exactly how your website stacks up against your three biggest competitors and receive customized marketing insights from BroadProximity's digital marketing consultants. Our flooring marketers will perform a digital competitive analysis and deliver you actionable insights on how to beat your competitors on the web, increase leads, and improve your online presence and performance.

You can't generate leads from your website if you don't have one! BroadProximity website designers have designed, built, and launched more than 1,000 contractor websites! Our team knows what it takes to build beautiful flooring websites that are mobile-friendly, convert visitors into leads, and load lightning-fast for frictionless customer experience.

Tired of not finding your business on the first page of Google search results? Are competitors outranking you for keywords like "hardwood floor installation" or "flooring contractors near me"? Search engine optimization (SEO) is the process of optimizing your website to rank higher on Google to generate more website visits. BroadProximity's flooring SEO analysts will guide your business to the top of Google, measurably improving keyword rankings and website traffic along the way.

Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional flooring SEO with local SEO best practices. This includes citation building, ensuring your business's name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your flooring website will be optimized for local search.

A cornerstone of any flooring marketing plan is pay per click advertising (PPC). You might've also heard this called Google Ads, Google AdWords, Bing Ads, or Microsoft Ads. PPC for flooring companies leapfrogs your business above organic search results, capturing the attention of highly qualified searchers looking for new flooring solutions.

Earn the trust of new customers as a Google Guaranteed flooring company with Local Services Ads. Customers who search and find you on Google can contact you directly through the Local Services Ads (LSA) platform, helping you keep a full schedule of estimates and jobs. Not only that, but LSAs also occupy the most sought-after real estate on Google—the very top of the page!

Email marketing for flooring campaigns is simple, efficient, cost-effective, and read by relevant eyes. As a flooring contractor, you've built up a database loyal customers and homeowners in your area who expressed interest in your services. Stay top of mind with your audience, educate them on new products and design trends, and provide promotions via email marketing for flooring companies to convert more leads into booked jobs.

Whether it's Facebook advertising, Instagram, or other social media platforms, social media marketing for flooring contractors is a smart bet for your business. Flooring social media advertising is a low-cost alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area. If you service commercial spaces, ask us about LinkedIn advertising!

At BroadProximity, we offer services to optimize your marketing funnel along every step of your customers' journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your flooring marketing campaigns.

When customers land on your flooring website, they expect to be able to communicate with your business on their terms, however they want. Enter BroadProximity Chat, an AI-based website chat for home service contractors that responds to customers inquiries within three seconds without the need of a human to manage the chat. BroadProximity Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.

As the leader in home services marketing data and analysis, BroadProximity's ad tracking and analytics expertise provide you complete transparency into the performance of your flooring marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your flooring business.

You're a business owner, not necessarily a digital marketing expert for flooring companies. That's why you'll be given a dedicated account manager as your single point of contact to help you cut through the noise of flooring marketing—guiding you along the journey of growing your business. You'll also have an entire team of flooring digital marketers working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.