The revelation that 75% of individuals searching for window and door companies online stick to the first page results means that you are missing out on plenty of valuable leads if your site hardly ranks on this coveted results page. This is just among many reasons why you should invest in search engine optimization(SEO). SEO primes your website for more online visibility and increased traffic by pushing it up the ranking ladder. So if you are launching a new website and want to see it generate traffic or traffic to your existing website is continually diminishing, you can reverse the outcomes with winning SEO strategies from a trusted online marketing agency.

Through comprehensive keyword research and white hat SEO techniques, BroadProximity can help you achieve higher rankings in the major search engines and drive high-intent traffic to your website. Get your custom SEO solutions today by dropping us a message.

Your website is your primary customer touchpoint and the foundation of your online marketing. However, it is not merely about building a website, adding some company or service information, and waiting for prospects to contact you. For your website to generate the results you want, it must rank favorably on major search engines and communicate your unique selling proposition in a fashion that resonates with your ideal customers. Consider also that website design influences 94% of your business' first impressions, and most of your potential customers expect your website to load within three seconds. What's more, 50% of your potential customers are looking up products and services like yours on mobile devices.

While the above statistics can intimidate beginners, BroadProximity can help you turn them to your advantage. Schedule our website design services, and let us create a custom website that increases your online exposure, builds confidence and trust in your brand, and converts visitors into loyal customers.

Ranking among the best and most cost-effective digital marketing strategies for window & door companies, Pay-per-click advertising is your best bet for immediate campaign results and a quick return on investment(ROI). This marketing model offers you full control of your ad spend while allowing you to showcase your business offerings to the appropriate targets and at the right place and time. By providing highly targeted visibility and high-intent leads, PPC marketing hastens your customer's journey and accelerates your conversions. Typically, PPC generates 200% ROI and yields 1.5X more conversions than organic results.

You can enlist BroadProximity, a trusted leader in PPC for window and door companies, to build you a powerful, custom PPC campaign that captures hot leads for your business and elevates your revenue sales growth rate.

Typically offering 4200% ROI, email marketing has proven to be a cost-effective yet conversion-rich digital marketing technique that no window & door company should ever underestimate. Email marketing offers you an extra avenue to showcase your offerings to different audiences with varying interests, customer lifetime value, birthdays, and from separate locations. It allows you to segment your contacts based on these criteria to deliver more personalized messages that resonate with your email segments. You can also test different subject lines, CTAs, content, and sending times to make adjustments that will inspire the most action.

With 59 percent of individuals admitting that email influences their buying decisions, you couldn't agree more that email marketing can bring astronomical results to your business when done right. Email marketing experts at BroadProximity are proficient in several email platforms and boast the expertise to help you build a custom email marketing strategy that converts most of your subscribers into customers.

social media marketing(SMM) capitalizes on social media channels to raise brand awareness, boost brand credibility and engagements, and create more lead streams for brands. Consider that fifty-four percent of social users use social media to find products. What's more, 74% of customers are likely to recommend a brand that gave them a positive experience on social media.

BroadProximity leverages best practices for promoting brands across multiple social media platforms. Our SMM experts identify the appropriate social media marketing channels for your business, study your audience behavior and create engaging content that best resonates with your followers. Not only that, but we also engage your followers in meaningful conversations and run highly focused social ads to drive hot leads to your website. Our specialists also analyze and optimize your social media campaigns for better results.

Local SEO is the practice of optimizing your online presence to attract more sales from relevant local searches. Today, 46% of Google queries are for local businesses… and 80% of local searches result in conversions. Get started with local SEO honing in on local keywords. Google’s Keyword Planner allows you to filter keyword queries based on location, giving you an insight into the popular search terms in your area of operation. Then optimize your web content, meta descriptions, and URLs with the locally relevant keywords you obtained in the previous step.

Next, claim your Google My Business(GMB) listing. GMB is perhaps the most effective way to gain more visibility in Google local results and rank favorably on Google maps. Once you create your GMB account, verify ownership of the business. Provide accurate and up-to-date information, including your address, contact information, hours of operation, and products you sell. Add plenty of images to add some visual appeal to your Google My Business profile. And get customers to write glowing reviews for your window & door business to optimize your GMB presence and encourage more local customers to purchase from you.

Content marketing drives 300% more leads than traditional marketing but surprisingly costs 62% less. On top of that, small businesses with blogs enjoy 126% more lead growth than small businesses without blogs. Content marketing involves creating blog posts, infographics, case studies, eBooks, white papers, and other forms of original content. You can also add visual appeal to your content using authentic images and videos. Offer unique, understandable, descriptive, and search-engine-optimized content that provides value to your target market. This way, you position your business as an authority in your industry and draw more potential customers to your business.

Do not overlook the criticality of careful keyword research. Use reliable keyword research tools to identify the best keywords and phrases that will help rank your webpages high on search engines and draw traffic to your website. You can request bloggers, industry influencers, and reporters to share your content on their websites. The more external links you obtain from reputable sites, the more your site’s authority grows, ultimately ranking high in organic results.

This far, you know the basics of PPC marketing, but how do you leverage this marketing model for your window & door company? Start with determining the right keywords based on their industry relevance, search volume, and competition. Tip: Focus more on long-tail keywords (containing at least three words)- they have less competition and allow you to be more specific. Next, structure your PPC account using ad groups. These are groups of ads targeted to a set of related keywords. Keep your ad copies closely related to the keywords in your ad groups and ensure they reflect the keyword’s intent. Craft compelling ad copies that encourage potential customers to click on your ads. But you want to direct your leads to engaging landing pages that encourage them to take the actions you want. Use strong headlines, engaging content, and actionable call-to-actions (CTAs).

There are now over 225 million social media users in the US, making social media a critical part of digital marketing for window & door companies. When navigating the waters of social media marketing, work with clear objectives. Perhaps you want to increase brand awareness. Or, you want to grow a community of social advocates for your brand or drive sales and leads. Whichever goals you set, they should be specific, measurable, achievable, relevant, and time-bound. Next, learn everything about your ideal customer/follower, including location, age, average income, job title/industry, interests, etc. You can then post valuable content that these individuals will find interesting and helpful.

Remember: a critical part of social media marketing is engaging with customers/followers in real-time. Answer questions, address complaints, and thank users for their positive reviews.

Finally, continually measure your social media marketing efforts. Doing so, you know what is working or not, the kind of people engaging with your posts, the platforms where your ideal customer frequent, and how your social media presence compares to your competition. Use the analysis results to optimize your social media marketing campaigns.

Ninety-five percent of online shoppers read reviews before making a purchase or booking a service. What’s more, window and door companies with one or two stars on review websites like Yelp and Google risk losing over 85% of their potential customers.

Learn to grow and manage your online reputation. Start encouraging customers to leave reviews on major directories like Yelp, Google, and Facebook. Continually monitor customer reviews and mentions, and respond sincerely to the feedback. This way, you build trust with potential clients and show the humane side of your business.

Mitigate potential reputation crises by handling negative reviews professionally. Respond quickly, politely, and professionally, and discuss and solve the matter privately.