BroadProximity

LOCATION-BASED CONNECTED TV

Target Connected TV (CTV) with location behavior to boost brand awareness and increase sales.

BroadProximity, LLC. is a local leader in building audiences based on a collection of millions of proprietary mapped locations. With 75 million monthly active profiles, we've garnered a global collection of over 30 Billion website visits annually. Now you can extend your reach by targeting your consumers with that same level of accuracy on CTV. This type of advertising makes addressable-targeting highly effective especially among the increasing number of cord-cutters and cord-nevers. With average completion rates of 95%, CTV ads can be a powerful tool in your media mix strategy. Harness the accuracy, scale, and breadth of BroadProximity, LLC.’s audiences to power your cross-device marketing campaigns seamlessly through a single platform.

 

Powered by the accuracy of Mapped technology, reach users that are associated with audience segment groups based on their real world visitation history and demographics.

 

• Location Audience: People who have recently visited a specific brand or category.
• Behavioral Audience: People who, based on real-world visitation behavior, are grouped into certain audience segments.
• Custom Audience: Customize audience segments based on self-selected parameters and demographic data. 

Reporting

 

Track the impact of your CTV campaigns with digital and traditional metrics:

 

• Impressions 
• Clicks
• Video quartiles (Quartile reporting, Video Completion Rate)
• Visits, Visit Rate, Store Visitation Lift & Reach

Benefits of CTV Ads

 

• Seamless way to access and buy CTV inventory on the same ADN (Ad Distribution Network) as your mobile, mobile web, and desktop campaigns.
• Leverage BroadProximity, LLC.’s audiences and targeting capabilities to reach specific users on CTV.
• Drive impactful messaging and contextual ads using CTV as an additional touchpoint to reach your consumers.
• Eliminate wasted ads with highly localized and efficient targeting.
• Premium Inventory from all major exchanges and Private Market Places.

Geo-Targeting on Connected TV

 

Connected TV’s geo-targeting gives you the ability to reach audiences based on different levels of geography such as: cities, zip codes, states and Designated Market Area (DMA). Connected TV does not have nearly as many restraints as conventional TV. You have the ability and flexibility to create multiple ad creatives to service different locations. Geo-targeting allows you to pinpoint your ideal audience in the right location with custom ad creatives to deliver a local message.

 

Advertising today is becoming more and more targeted and CTV has the ability to target specific households with certain ads. How can this be done? Through what’s called addressable TV viewers. This can be done with the capture of physical addresses and combining them with specific information and demographics. TV advertisers can purchase audiences using household level profiling and segmentation to deliver different TV ads to different households watching the same program. On most programs the majority of commercials are network wide so the commercials are seen by everyone. There might be a few slots reserved for local advertisers which are booked and aired by each affiliate. For a free no obligation consultation contact BroadProximity, LLC., we will listen and give you choices that meet your business needs.