Targeted Direct Mail

While B2C companies will typically see the best results, we’ve put together successful programs for B2B and Services companies as well. Generally, if you have a website and you’re looking to convert more orders or generate more leads from the interested traffic, retargeting with Direct Mail is probably for you.

Yes, it only takes a few minutes. If you already use Google Tag Manager, it’s even easier. Our Direct Mail remarketing tag is “asynchronous,” lightweight, and doesn’t affect site speed. We have instructions for placing on Shopify and other e-commerce sites, too.

Choose the URLs that have the stronger conversion rates and highest order value or profit (abandoned cart, product page, etc.). You can also filter by the number of page views and geographic targeting.

We’ll help you analyze your website traffic to see if it makes sense to implement different creative for different pages visited.

While we recommend that you include both returning and new customers, based on your offers, we can suppress most existing customers. Simply send us a list of existing customers with names and addresses, and we’ll use that as the file to suppress each day’s mailing. Depending on your customers’ typical buying cycle, we recommend a suppression file of the past 12-24 months.

A number of factors go into your Direct Mail retargeting pricing. This may include specifics of design, printing, postage, and the number of cards sent each week.

Our tag placed on your website uses a first-party cookie that connects each visitor to a proprietary data network*. It’s privacy-compliant and more accurate than any IP-address matching solution that exists. Most IP-address matching services use lat-long to secure addresses, which won’t work for apartment buildings. And since IP-address area accuracy is limited to about 200 feet, closely packed home neighborhoods make IP-address matching less accurate.

*This network comprises businesses like financial, wireless, online subscriptions, and more.

If you have a designer who’s experienced with Direct Mail, great — but don’t hesitate to tap into our 25+ years of designing high-response Direct Mail. No designer? Not a problem, once we work with you on the best strategy, we can create the postcard for retargeting.

Yes. Whether it’s changing the budget, adding more pages, or updating the creative, most changes can be implemented by the following business day.

No. There are no upfront costs and once your program launches we mail your cards out during the week and then automatically bill you on Fridays based on that week’s actual amount.

It really depends on the creative. Once you place the tag on the site, we start seeing data the next day or so. From there, it’s a question of setting the filtering rules, your budget, etc. When the creative is ready, we can launch the Direct Mail retargeting program.