CONTEXTUAL TARGETING
Connect with potential customers by showing relevant ads to users as they browse content related to their interests. Contextual targeting looks at the category or keywords of the page a user is viewing and serves them ads relevant to the page’s content. This can be done based on the pages they are currently viewing or pages they have visited in the past. Users will only see ads they are interested in, saving valuable impressions for the right potential customers.
Contextual Targeting Options
Keyword Contextual Targeting
Create a custom list of keywords relevant to your product or business, and retarget users who view content featuring those keywords.
Category Contextual Targeting
Serve your ad only on pages categorically relevant to your target audience, product, or business. Maximize the delivery of your ads with an extended selection of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau).
Keyword/Category Contextual Combination
Combine keyword and contextual targeting to create a fully customized solution to target only the users interested in the content of your ad.
BroadProximity Advantages
Maximized Efficiency
Creating your own relevant audience with keyword and category contextualization means maximum return for your marketing dollars.
Custom Scale
BroadProximity’s contextual targeting lets advertisers target users on a broadband scale through categories or get granular by targeting on the keyword level.
Total Transparency
Know exactly how each keyword and category performs through BroadProximity’s standard transparent reporting. Adapt and optimize campaigns on the fly to leverage the top-performing keywords and categories to increase campaign effectiveness.
We would like to explain the capabilities of Contextual Targeting from BroadProximity and inspire unique ideas for applying the technology to your business – whatever it may be. Please reach out at broadproximity@gmail.com or contact your BroadProximity at (800) 509-1480.
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