Event Targeting is a precise temporal geo-targeting technology allowing advertisers to build an audience based on a geo-fence. With Event Targeting, businesses can target a custom, niche audience out of users who attend a specific event during a predetermined time window and serve ads to those users for up to thirty days after the event.

• Self-contained, one-stop shop for a turnkey Event Targeting solution
• Granularity down to the hour level
• Tool that builds audiences based on physical locations during a specific date and time windows
• Incomparable scalability
• Fully automated process to run Event Targeting campaigns on single or multiple locations, dates, and times
• Audiences are portable and reusable
• Upload multiple Event Targeting geo-fences via GeoJSON files
  

How Event Targeting Works

A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on user visits to a particular location during a set, scheduled timeframe. When a user enters the geo-fenced location during the set timeframe, they will then become part of an audience that can later be targeted following the event

Ideal Prospects for Event Targeting

• Conferences, Conventions, and Tradeshows
• Sporting Events — Pro Sports, NCAA, etc.
• Concerts & Tours
• Radio Remotes
• Performing Arts — Opera, Theatre, Musicals, etc.
• Festivals — Music Festivals, Renaissance Festivals, etc.
• Fairs — State Fair of Texas, Oktoberfest, etc.
• Community & Cultural Events
• Fundraisers & Benefits
• Parades
• Venues — Madison Square Garden, Daytona International Speedway, etc.

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your mobile advertising goals.