Overview of BroadProximity’s Services
Data Collection & Use
We may collect various types of information from connected devices and web browsers using cookies, scripts, web beacons, software development kits (“SDK”), or other similar techniques. These technologies are used to collect digital actions of users that visit and use websites, applications, and connected devices or interact with ads presented on websites and devices of our platform members. We also receive other data (e.g., demographic information and digital identifiers) from third parties or through analytical techniques that we combine with the data we collect or derive through the Services.
The categories of data we collect may include:
Information about the browser and operating system type and version, device type, and other data from or about a device;
Precise geolocation data;
Postal addresses; and
Information about users’ web viewing, application usage, and device usage information including what advertisements are interacted with.
We may collect or receive this data from a variety of sources, including over time across different mobile apps, websites, browsers, or Internet-connected devices. We may also receive data related to the location of a device from our platform members and other parties, such as consumer data resellers. We may also receive physical address information from our customers or other third parties, or we may derive address information from other location information we receive or collect from devices.
We may use any of the data we collect and receive for a variety of business purposes including analytics; auditing; research; reporting; attribution; detecting security incidents and illegal, deceptive, or fraudulent activity; service enhancements and other business operations; predicting possible relationships among different browsers and devices; differentiating and/or associating multiple device users as well as associating devices or users with locations such as a household or workplace; frequency capping and other auditing purposes; and in multiple ways to make ads more relevant across various connected devices, such as by inferring potential interests based on web viewing, application use, and device usage activity for advertising purposes.
For instance, we may use location data for proximity or audience advertising. Proximity advertising uses location and other data to present ads based on a device’s current location. Another example would be using location and other data to create “audiences” – groups of Internet-connected devices that are inferred to share similar interests or other characteristics based on the information we collect – to deliver ads that we believe may be more relevant to those audiences. We consider both proximity and audience advertising to be interest-based advertising as described in this policy. We retain data used for interest-based advertising only as long as we have a legitimate business purpose to retain such data, or as otherwise required by applicable law.
We use data collected across different devices and from non-affiliated websites, applications, and devices over time as well as other data described in this policy to provide advertising on behalf of our clients that is relevant to a device’s location and/or interests inferred from this data. This form of advertising is known as interest-based advertising. We may also partner with other ad companies to extend our audiences across different browsers and devices for interest-based advertising purposes. Mobile Device Choice: You may download the DAA’s AppChoices mobile app, or the TRUSTe mobile app, on your iOS or Android device in order to exercise choice regarding the collection of mobile application use activity for interest-based advertising on this device by us and other companies that participate in those choice tools. Links to those applications are below:
Location Data Choice:
The DAA’s AppChoices tool can also be used to exercise choice regarding the collection and use of precise location data by BroadProximity for interest-based advertising purposes. iOS and Android users can limit our collection of precise location data from a device by turning location services off through the settings on that device.
Web Browser Choice:
If you would like to exercise choice regarding our, and for other third parties that participate in the DAA Choice Page, collection of web viewing data from web browsers for interest-based advertising purposes on this device, click here. When you make your choices on your browser or device using these choice tools, we will stop collecting and using data from that browser or device for interest-based advertising on it. We will also stop using data collected from that browser or device on other browsers or devices associated with it, and will stop using data collected from those associated browsers, devices, or elsewhere for interest-based advertising on the opted-out browser or device. Note that electing to opt out from BroadProximity services will not stop advertising from appearing on your browser or device. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or device, erase cookies from your browser, or reset your platform ad identifier, you may need to renew your opt-out choice. In addition, we may still collect data from browsers or devices for non-interest based advertising purposes such as for analytics and reporting purposes, operations, improving our services and frequency capping.
We may share the various types of information we collect and infer about devices and users with our affiliates, third party partners and agents for advertisement targeting, audience extension across different browsers and devices, to make and create offers, for other marketing and advertising purposes, to provide reporting to advertisers and clients, to improve our systems and products, and for other research and analytical purposes.
We may also share data with contractors and service providers who work on our behalf. We may disclose data in response to subpoenas, court orders, or other legal process, or to establish or exercise our legal rights and obligations or defend against legal claims. We may also transfer data in the event of an acquisition or merger with another company, including at bankruptcy.
Our services are not intended for children under the age of 13, and we do not knowingly collect information from children under the age of 13.
Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.