We offer location-based geo-marketing solutions that are designed to drive in-store traffic and sales. Our partners can unlock our first party location data and insights to better understand their business, actively engage their consumers through precise location and audience targeting, measure sales impact in the moment, and make smarter forecasting decisions.
Drive engagement with innovative and dynamic creative. BroadProximity can support your team’s initiatives and optimize ads to best capture your customer’s attention.
We offer the most sophisticated weather triggered advertising solutions on the market, to help boost your in-store visits rain or shine. Weather ads target based on the current weather and the forecasted conditions. Combined with location data, weather triggers allow marketers to provide the most contextual, relevant and tailored message to customers and tap into consumers’ moods, desires and purchase intent at any given moment and location. This is weather based marketing at its highest level.
Audience Targeting is a way for businesses to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information. Businesses can then use this information to create tailored ads and target customers when they are likely to buy a product or use a service. If a customer has filled out a form, visits your website, or is observed inside your brick-and-mortar location, you can also create an audience segment to retarget these customers at a later point in time. The more relevant targeting parameters you use to create your target audience, the more effective your advertising campaign will be in terms of results and cost.
Location Audience Targeting
With Location Audience Targeting you can target potential customers based on their real-time location and location history. With the highest quality data, you can target based on people who have visited any location, be it your own brand, a competitor or selecting by category within a specified timeframe.
Behavioral Audience Targeting
Combine visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests.
Custom Audience Targeting
Lets you create tailored segments for audience targeting based on visitation data, behavioral attributes, demographic details, and purchase information.
Sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius. A polygon geofence, or boundaries that are more geometric in shape, is another form of geofencing mobile advertising that can more specifically outline the shapes of certain landmarks, buildings or areas. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.
Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.