Native ads are responsive ad units built in real-time to match a particular publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users with a cohesive browsing and ad experience. Spending on native advertising is expected to increase 372% globally from 2020 to 2025, reaching more than $400 billion (The Drum). BroadProximity brings the power of unstructured data to the emerging format of Native Advertising.

• Improved user experience with less intrusive ads
• Six times higher response rate than traditional display ads
• Personalized in real-time for each publisher’s site and individual user
• Delivers across both in-app and in-browser inventory
• Aligns with IAB LEAN ad guidelines
• Ability to overlay BroadProximity targeting tactics, including Geo-Fencing, for maximum reach potential
• Emerging ad format with limited competition and expanding inventory

Native ads are built from a variety of flexible components provided by the advertiser:

• Image: 1200x627, recommend for scaling
• Icon: 120x120 min with an aspect ratio of 1:1
• Headline: 25 character max (including spaces)
• Body: 90 character max (including spaces)
• CTA: 15 character max (including spaces)
• Destination URL

BroadProximity uses these components to build a creative ad unit in real-time that blends seamlessly into a publisher’s content and design.

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your mobile advertising goals.