GEO-FENCING CONVERSION ZONES
The most powerful tool for tracking online-to-offline conversions in mobile advertising.
What Are Conversion Zones?
Conversion Zones are virtual boundaries drawn around an advertiser’s business location via a GPS map. Conversion Zones allow advertisers to track what amount of physical traffic at their location has previously seen one of their ads from visiting another geo-fenced location.
Why Use Conversion Zones?
Identify audiences responding to mobile advertising by visiting a physical location as opposed to a click or call.
- Track online-to-offline conversions
- Enrich mobile performance
- Evaluate campaign effectiveness Other mobile programmatic technologies lack the accuracy of BroadProximity to effectively attribute mobile impressions with physical visits to an advertiser’s location.
How Conversion Zones Work
A virtual geo-fence is traced around a specific location where the advertiser wants to target customers visiting another physical location (e.g. a competitor’s store, a venue, or a specific part of town). Next, a Conversion Zone is traced around one or more of the advertiser’s locations. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device. When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
We would like to explain the capabilities of Geo-Fencing Conversion Zones from BroadProximity and inspire unique ideas for applying the technology to your business – whatever it may be. Please reach out at broadproximity@gmail.com or contact your BroadProximity at
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Learn More About Geo-Fencing And Discover The Power Of Conversion Zones
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