BroadProximity

FAQS

Who is BroadProximity
BroadProximity is a location based mobile advertising services company, providing business owners with cutting edge technology to help build their brand and drive engagements. With our proprietary technology, BroadProximity is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies pin-point target their ideal customers, increase sales, and grow their business.

What differentiates BroadProximity from other location providers?
While other platforms may claim to offer similar location targeting, BroadProximity is the only provider that:

 

• Ensures every location signal is verified through our patented location verification technology.
• Has a proprietary mapping technology. We have mapped over 5M Mapped at 3 distinct geo boundaries (in-store, on-lot, retail block)
• Delivers precise targeting and in-store visitation accuracy (verified by 3rd party) using our proprietary technology.
• Verifies visitation accuracy by 3rd party purchase panel, Numerator. Our 2019 audit revealed our visits are 94.4% accurate.
• Reaches ⅔ of all smartphone users in the U.S. every month. Our mobile reach is 10x larger than our nearest competitor.
• Allows you to pay for results that match your business objectives. Cost Per Visit (CPV) is the industry’s first pay-for-performance model for driving offline visits. 

Why is BroadProximity a better geofencing advertising platform? 

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.

 

How does BroadProximity ensure user privacy? 

Respecting user privacy is a fundamental focus of BroadProximity. BroadProximity is committed to responsible data privacy practices that provide consumers with transparency and control. BroadProximity is audited annually by TrustArc (the new TRUSTe), a leading data privacy management company, receiving their TRUSTed Data Collection Certification in the US and their independent certification under the EDAA framework in the EU. Our vendors are also a strategic partner with the Mobile Marketing Association.

 

BroadProximity adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and was a launch partner for their AppChoices program. We work with our partners to help ensure that the user data used in connection with our products and services has the appropriate permissions, and that consumers can exercise control over such use. A consumer who would like to exercise choice regarding the collection and use of their data for interest-based advertising by BroadProximity can download DAA’s AppChoices mobile app or TrustArc’s TRUSTe mobile app on their iOS or Android device.

 

Finally, BroadProximity remains diligent in actively preparing for new regulation, and privacy is a key consideration in the development and implementation of our products and services. As our products and services continue to develop and evolve, so will our compliance efforts. If you’re interested in reviewing our entire privacy policy, click here. 

 

Where do my ads show up?
BroadProximity partners with over 100k mobile apps reaching over 800MM devices globally to ensure you reach your consumers in the right place at the right time. Our ad supply shows up as mobile banner ads within these apps. In order to ensure brand safety and overall network quality, BroadProximity has developed a global site list, which is manually curated and accounts for over 90% of the traffic we see in our network. By default every campaign is opted into delivery on this site list. 

 

What reporting capabilities are available? 

         
          Summary report

• See daily performance of the campaign for the following metrics: Impressions, Clicks, CTR, Reach, Visits, etc. and view data at the campaign, placement, and creative levels and filter for a specific date range. See charts by
• Time-of-day: See what time your ads are having the highest impact
• Day-of-week: Understand which days your target audience is most likely to visit your store
• Day of week + Time of day: Combine time-of-day and day-of-week for a granular view of when your ads are performing their best
• Export daily spend and campaign metrics: Interpret day-by-day campaign results

          Location Reporting

• Location Reporting provides a breakdown of campaign performance by geographic boundaries as well as store-level visitation performance.

          Audience Insights Reporting

• Audience Insights reporting provides users with a breakdown of campaign performance by audience segment, independent of campaign targeting, as well as campaign metric composition by audience segments. For example, understand which BroadProximity Behavioral Audiences were matched to specific campaign impressions, clicks, visits, etc. You can see that campaigns are driving visitation from Millennial Moms even if reaching Millennial Moms wasn’t part of your targeting strategy.
  
  Video Quartile Reporting
• See how many people viewed video ads broken out by quartile viewed. I.e. Once your videos run, you can see the number of views that reach each quartile: Start | First Quartile | Midpoint | Third Quartile | Video Complete
  
  Reporting by Product and POIs
• See how targeting tactics and BroadProximity products are performing. You can also drill into performance by POI (place of interest) at the campaign, ad group and creative level.